These SEO types form a comprehensive strategy that’s crucial for increasing a website’s visibility and ranking in search engine results, which can lead to higher traffic and potential conversions.

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

High level SEO strategy is important. So are the details. The title tag is just one of many on-page elements we focus on when optimizing pages and content. Optimizing it alone won’t likely lead to ...

Imagine your website as a garden, with each page being a different planting bed. Internal links are the paths that guide visitors to keep strolling through your garden, leading them on a journey ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.