Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. In the constantly changing world of modern marketing, one element ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

The agency landscape is going through a period of significant consolidation and transformation. As holding companies restructure, independent shops get acquired, and traditional players merge, a new ...

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market trends, understand ...

The world of marketing technology, or MarTech, is expanding at astonishing speeds. From 2011 to 2023, the number of MarTech solutions available grew an incredible 8620% – surging from just 150 options ...

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

With last-touch attribution, businesses have the powerful ability to see exactly what happened right before a conversion. However, the clarity and immediacy of short-term attribution tools often lead ...