Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Data mining is an analytical process designed to explore and analyze large data sets to discover meaningful patterns, correlations and insights. It involves using sophisticated data analysis tools to ...

Data mining tools collect and analyze data much faster than humans. Learn what data mining is, how it works, and how to use it effectively. Data mining is an important big data management strategy ...

Social Media Mining is a process employed by businesses to analyze & extract patterns from social media data. It works on a reward model, and it rewards its users based on their activity, which ...