Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify ...

Anna Luo is Senior VP of Customer Innovation & Marketing at Jivox, telling global brands' stories with data, metrics and business impact. The events of the last year have led marketers to step back ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Loren Baker is the Founder of Search Engine Journal, as well as Foundation Digital, a full service Digital Marketing Agency. It’s the new year, and just like 2020 and 2021, e-commerce will continue to ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

It’s the most wonderful time of the year–the day we’ve all been waiting for – Free-Shipping Day. This is the day where certain online vendors offer free shipping and guaranteed delivery by Christmas ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

Brands are leveraging social media checkout and shopping integrations as tech-savvy consumers engage with social commerce more often. Insider Intelligence's Social Commerce 2021 report dives into top ...