It's not enough to just have Cheez-Its at the Citrus Bowl when the Texas Longhorns play the Michigan Wolverines. You need more than just delicious, cheesy snacks — Cheez-It is debuting a deep-fried, ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...

Cheez-It has decided to roll out a hefty menu for their sponsorship in the 2025 Citrus Bowl, as they unveiled a number of items, but one stood out among the set. During the game, for those bold enough ...

Add Yahoo as a preferred source to see more of our stories on Google. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus Bowl in Orlando on New Year’s Eve, offering fans a crunchy, cheese ...