The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Today’s “big data stack” includes databases, data management and integration software, and data analytics tools—all critical components of an effective operational or analytical data system. But all ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Rajiv Shesh is the Chief Revenue Officer at HCLSoftware where he leads revenue growth & customer advocacy for Products & Platforms division. What’s really powering AI? High-quality data—foundational ...