Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While Google hasn’t ...
Google announced that the self-upgrade tool for "upgrading" your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns. Dan ...
Dynamic Search Ads (DSAs) can be a powerful piece of your paid search advertising strategy. Although we’re forced to give up a bit of control, we’re able to gain back incremental search traffic with ...
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