One morning in 2009, Jacqueline Tabler woke up with the solution to a laboratory problem that had been plaguing her for months. She got out of bed, grabbed her notebook, and started sketching out an ...

Creativity is essential in every step of the scientific process, asserts a team of Rutgers researchers. To illustrate their point, they have put together a short film showing how biologists, chemists, ...

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is ...

A new study finds that AI enhances creativity by boosting the novelty of story ideas as well as the 'usefulness' of stories -- their ability to engage the target audience and potential for publication ...

For decades, marketing teams have debated the same old question: Which wins—numbers or narrative? Some believe in dashboards and metrics, while others believe in emotion and storytelling. Now, the ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...

Our first associations to the word creativity tend to be about thinking: Think different! Think outside the box! But creativity is not just about thinking and having ideas. Monet did not just have an ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...