Paul Godwin of experiential shop 2Heads argues that, historical tensions or no, smart agencies should make friends with clients' procurement departments (and their ways of thinking). How can agencies, ...
Darren Foldes, Emmy-winning producer and partner at the commercial production company Sibling Rivalry, examines why California’s decision to expand tax credits for film and television while ...
Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable in the news feed and on platforms like Instagram and Messenger.
A few days back, I posted about the difficulty of distinguishing commercial from noncommercial usage with respect to the Creative Commons license. There's an ongoing legal case that concerns another ...
LOS ANGELES, CA / ACCESSWIRE / July 17, 2020 / As an outstanding filmmaker active in China and Hollywood, Jingai Li has worked in the film industry since 2014, participated in the Cannes Film Festival ...
In 1991, Prince was at an unusual point in his career. With four Billboard Hot 100 No. 1s under his belt (of an eventual five) and a string of critically acclaimed blockbuster LPs to his name, he was ...
Network producing custom creative to up the appeal for both viewers and clients. By Anthony Crupi, MediaWeek To make the commercial time in its movies more appealing to viewers and clients, FX has ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Finding the right balance ...
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