In today’s charged environment, the business world finds itself at an unprecedented intersection of culture and consumerism. As our society grows increasingly polarized, brands are now wrestling with ...

Horizon Media research unit Horizon Futures has issued a report taking an in-depth look at evolving cultural identities in the U.S. that it asserts are reshaping how brands connect with consumers. The ...

NEW YORK, NEW YORK - APRIL 29: Traders work on the floor of the New York Stock Exchange during morning trading in New York City. Stocks opened high Monday morning amid a Federal Reserve rate decision ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 3 years old. As US retail sales data start ...

image: The concept of "cultural distinctiveness" prompts consumers to fulfill a need to connect with home by favoring brands or products associated with a related cultural group, says U. of I.

In the evolving financial services sector, payment modernization is often framed as a technological objective and/or target—new platforms, faster transactions, and enhanced security. The discussion ...

The number of malls in America has nearly doubled in the last 17 years, as has the amount of credit card debt. In this slim volume, Berger ponders this correlation and attempts to explain in great ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...