“Ask a child to draw a car, and certainly, he will draw it red.” One of Enzo Ferrari’s most famous quotes cements the connotations forged between Ferrari, racing, and its hallmark color. Ferrari’s ...

Ferrari is contemplating refining its personalization scheme to protect its brand as the carmaker seeks to find a balance between protecting its exclusivity and servicing a lucrative customization ...

For car enthusiasts, Ferrari and the color red are almost inseparable. When you imagine a Ferrari, chances are a vivid shade of red comes to mind before anything else. But have you ever wondered why ...