What color is a tree, or the sky, or a sunset? At first glance, the answers seem obvious. But it turns out there is plenty of variation in how people see the world — both between individuals and ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Scientists have known for years that people categorize colors using the left side of their brains, but a new study reveals that before toddlers... Color Perception Switches Sides In Brain ANDREA ...

Perceiving something – anything – in your surroundings is to become aware of what your senses are detecting. Today, Columbia University neuroscientists identify, for the first time, brain-cell ...

NEW YORK, NY — Perceiving something – anything – in your surroundings is to become aware of what your senses are detecting. Today, Columbia University neuroscientists identify, for the first time, ...

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...

People who speak a language that has multiple words for different shades of colour perceive the shades more quickly. Bees have a phenomenal ability to perceive different shades of colour, and their ...

If you’ve ever been frustrated when choosing a paint color, you’re not alone. This task is more difficult for men, who find it harder to distinguish between slight color differences. Source: Wikimedia ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they experience at home.