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The first rule of oral hygiene states that brushing your teeth is not supposed to hurt, and if it does, chances are there’s a problem with either your teeth or your toothpaste. Among toothpastes that ...

This Colgate toothpaste will make your teeth whiter and your smiler brighter & it's on sale for $5. (Photo via Amazon) According to shoppers, the Colgate Elixir toothpaste will make your teeth *super* ...

The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without the costs of in-office treatments. However, it's important to remain realistic about what you can ...

Colgate's latest toothpaste promises extra level whitening for a vibrant glow - at a cost of $10 for a 3-ounce tube. Colgate says the Optic White Pro Series, which should be available on shelves next ...

Whitening toothpastes can lighten stains and brighten teeth over time. While they may not be as fast or effective as other options, such as whitening strips or professional dental treatments, ...

Whether you're a coffee addict, ex-smoker, or just want to brighten your smile, virtually everyone wants whiter teeth. Fortunately, all kinds of intensive options are available — from the best ...