Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

CTV Scale has partnered with mFilterIt to boost its Connected TV ad traffic verification. This integration uses AI and ML to detect invalid traffic and bot activity in real-time, ensuring advertisers ...

Retail media is moving beyond its origins as a performance add-on and into a more mature, full-funnel advertising channel, ...

Not so long ago, owning a “colour TV” was a status symbol in Indian households — a marker of technological progress and ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post The case for and against CTV in 2026 B2B marketing budgets appeared first ...

Crave and CTV announce the debut of the new Crave Original crime drama THE BORDERLINE (fka UNDERBELLY). The series kicks off ...