Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the iconic cracking chocolate sound associated with its sweet treats, the ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Robert Recker via Getty Images Sonic branding is bollocks. For years it’s been peddled by ...

In the food and beverage aisle where taste and packaging helps brands stand out, sonic branding may help cut through the noise and forge emotional connections with consumers Sonic branding, also known ...

Katz Marketing Solutions recently commissioned a study to determine the impact of various national advertisers’ sonic brands – in other words, how does what we hear affect how well we remember a ...

Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

The TV landscape is a jungle for TV content producers, distributors, brand marketers and consumers. What do I watch? Where do I watch it? What did I just watch? What was the product in that commercial ...

Sonic is getting a new menu item–one that was first seen on TV. The "playful" yet "bold" concoction is made with Sonic cold brew, its signature ice nuggets and "rich" bourbon caramel flavor (it's ...