In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

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Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email ...

Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...