(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

Press Advantage, a leading press release distribution service, today released insights examining the disconnect between internal brand improvements and external audience perception, addressing a ...

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. I never liked the phrase “perception is reality.” What I think people ...

Bennett Graebner explains how two decades of reality TV and social media turned viewers into expert critics who quickly spot ...

ITHACA, N.Y. – People may form inaccurate impressions about us from our social media posts, finds new Cornell University research that is the first to examine perceptions of our personalities based on ...