QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...
Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. User retention is mathematically one of the most important aspects ...
Amplitude released findings from a study of retention data collected from its popular analytics platform and found that the most commonly used retention metric, known as ‘N Day,’ underestimates the ...
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