The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...
Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. The toothpaste aisle can be overwhelming: Bold colors and ...